Counsel for the Experience Economy

Legal counsel for the businesses that turn possibilities into places.

The hardest part isn't the idea. It's building the business underneath it.

The concept deck is not the business. The lease is. The permit is. The capital stack is. The team is.

I've spent my career inside this industry—as an entrepreneur, operator, debt investor in real estate, and equity investor in experiential ventures—building and structuring these businesses from the inside, with legal fluency as the constant underneath every decision.

My practice grew from the inside—from having been the founder, the operator, the debt investor in real estate, and the equity investor in experiential ventures. I've sat on every side of these tables. I know what it costs when the structure is wrong because I've paid that cost myself.

I advise founders, operators, investors, real estate developers, and creative teams on the legal and structural decisions that shape these ventures—not as isolated categories, but as a single system that has to function under pressure.

Whether you are building it, funding it, leasing it, operating it, or marketing it—my role isn't to tell you what you can't do. It's to help you structure toward what you're trying to achieve: safely, intelligently, and with durable economic alignment around something worth building.

The agreements, structures, and decisions underneath the work.

The way I engage is early and across the whole picture.

I work directly with every client. No layers, no handoffs, no associates getting brought up to speed while the deal moves without them.

The way I engage is early and across the whole picture—the deal structure, the site, the capital, the creative constraints, the operational realities—because in this category nothing is sequential. Every decision touches every other one. What the lease says shapes what the capital can do. How the entity is structured shapes what the exit looks like. What gets protected early determines what has value later.

By necessity, I am selective about the clients I take on. Because it is only me—and because I work as an investor and advisor outside my practice as well—I reserve my time for highly talented teams pursuing something that advances culture and the experience economy in a meaningful way. Not every project qualifies. The ones that do get everything I have.

Writing on experience, place, and the business beneath the wonder.

Let’s talk.

New matters and general inquiries.

Follow me on LinkedIn for real-time musings on experience, place, and the business beneath the wonder.